The Sapphire rebranding project was undertaken with the aim of modernizing the look and feel of the brand. The focus was on creating a bold and modern design that would resonate with the target audience while also being timeless.
Services
Client
Year
Website
Challenge
We started with the manual process of experimenting the options with pencil sketches of the logo.
The camera moving smoothly over the lines and curves of the design to give viewers a sense of the creative process. We reveal a glimpse of the new golden Sapphire logo in a dynamic and attention-grabbing way. This golden version of the logo represents the bold and modern direction we took with the new Sapphire branding, while also hinting at the premium quality and elegance associated with the Sapphire brand.
Sapphire Retail Limited
Sapphire is a well-established clothing brand that has been in the market for over 9 years.
As the brand has grown and evolved, The company decided to undergo a logo rebranding process to update the visual identity and better represent the brand’s values and vision, with the idea of forever evolving.
Result
At the conclusion of the Sapphire logo rebranding project, We created a compilation video.
It brings together all of the different elements of the project into one cohesive and compelling narrative. This video showcases the transformation that Sapphire has undergone, from the logo redesign to the introduction of the new sustainable bags.
A bold and modern design that would resonate with the target audience while also being timeless
A bold and modern design that would resonate with the target audience while also being timeless
